Features

How to use Bank Mailer:

  1. Design your own, use a pre-built template, or have us create a custom template
  2. Upload your recipient list or add an opt-in/opt-out form to your website
  3. Send your campaign and monitor your success through our detailed reports

List Management

Bank Mailer allows you to manage multiple subscriber lists so you can very precisely target your campaigns. To populate your lists, Bank Mailer lets you import existing lists using standard formats, performing automatic deduping, format checking on email addresses and assisted correction for any records in error. You can define custom fields to personalize and target your mailings, which is especially useful for successful permission-based email marketing.

Bank Mailer also provides you with custom code that you can insert anywhere on your website to allow subscribers to opt in and to control their mailing preferences. You also control whether subscribers will be removed from your lists when emails bounce.

Read more about list management →

Campaign Design

Bank Mailer supports both HTML and plain text email campaigns. You may design your campaigns using any HTML editor and then import the design, including graphics and CSS, into Bank Mailer. Our design team can create custom email templates that you can use to convey a professional, polished image while also making sure that your HTML is formatted to display properly in all of the major email clients.

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Testing

Bank Mailer allows you to send your campaign to yourself or others before you schedule and pay for it so that you can confirm that it looks like you expected and that all of your links work properly.

Reporting

The beauty of email marketing is the ability to track in real time your campaign’s success. You can view how many people received the email, how many opened it, how many and which links visitors clicked and, with Google Analytics integration, how many sales resulted from the campaign. You can even see which of your recipients opened the message and which links each individual clicked.

The reporting also helps you to better target your campaigns. For example, one of our clients frequently offers special coupons to customers who have opened a special offer email but never clicked on a link. Another customer sends a special offer twice a year to all his customers that open every email he sends. This creates an incentive for his customers to at least open all of his emails.

Read more about reporting →

More Features

No Monthly Fees

Many email marketing systems require a monthly subscription, but not Bank Mailer. Our pricing is simple, you pay for the service only when you use it, whether once a year or once a day.

Google Analytics Integration

If you use Google Analytics to track visitor behavior and/or e-commerce conversion, then Bank Mailer makes tagging your links a breeze. You don’t need to do anything, just tell us and we’ll configure your account so that Bank Mailer will automatically tag all of your links for you.

Scheduling

You may create your e-mail campaigns and then schedule delivery for hours, days or even months ahead of time. Bank Mailer will start to deliver your campaign within seconds of your scheduled date and time. You can literally set it and forget it.

No Spam Policy

All of Bank Mailer’s mail servers are white listed by major ISPs. They recognize that our customers respect customers’ privacy and opt-in & opt-out preferences. As long as you use legal, smart email marketing practices, you do not need to worry about your e-mail messages landing in spam folders.